"Sears Protective Shutters presents Shutters In Motion"

Another super rare promo tape, this time from Sears advertising their "brand new" window shutters.

As we've said before, getting VHS tapes in the mail was a thing back in the nineties. It was an affordable way for companies to advertise when they don't, or won't, pay for TV time. It was also a way to market and advertise services exclusive to a particular region and/or area. Saying that, we're not surprised if some of you haven't seen nor heard of these releases back then. Given the current situation of Sears and all its subsidiaries, let's talk about this super rare VHS tape!

Much like the Mervyns video, this is roughly a 5-minute video showcasing Sears' new window shutters, though it's not just any other shutter similar to venetian blinds. These shutters are remote controlled and shut your windows with a touch of a button! Of course, this feature isn't anything new but it seemed to be a big item back then. Unless you lived in those super rich houses, which often had some high-tech features before it's available to the general public, consumers get a chance at owning these motion shutters. These motion shutters move horizontally, up and down, as such. That's very much it, that's the entire promo video. Very simple, and the presentation is something you'd watch as those long commercials aired once then back to your scheduled show. Also includes a phone number to those interested in the product which happens to include a 20% discount. We have not tested nor called the number so try and call at your own risk.

'Tis a very short tape, though we're not sure of this VHS' rare value given that it's another commercial. I don't recall if this also came with a tape cover so the tape itself is pictured as is. (Our Artwork rating below is judged on the opening title screen of the video and not so much the label printing on the tape.)







If you'd like to watch the whole presentation, you can click on the image above to view on our YouTube-like sub-domain KC Universal + Plus!

That's about it! Given Sears' current business situation, we doubt that they'll contact us talking about this tape of theirs and its release. Regardless, we're happy to have archive it on our website!

If you're one of the lucky few to find this, it is a great piece of history in terms of promotional VHS tapes. Otherwise, it's a neat little tape and we have uploaded the contents for the world to see since this may have been long forgotten in the depths of VHS releases. Enjoy and long live VHS! Thank you, Sears!

Kris Caballero

Founder and operator of KCU Network, Kris has been writing since he managed a personal blog made back in late 2005. Officially retired from video production and going back to the computer sciences, Kris enjoys studying Math, Quantum Computing, playing old video/DOS games, and listening to sports radio.

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