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Microsoft Should Launch Their Own Video-Sharing Website
Suggesting a simple idea for the tech giant as they comtinually make advancements in quantum computing.
A happy 50th birthday to Microsoft!
Regardless of how you feel about them as a company or their products and services, Microsoft has done enough for the populace getting into the beautiful technology of computing. Given their reputation, and continued competition against Google, perhaps it's high-time the famous tech giant does something simple: Launch and open up their own video-sharing website. From YouTube, TikTok and many other video hosting alternatives, it would be a great sight seeing the Windows-laden company offer a service for videomakers, dedicate content creators and live streamers a space that can challenge the others, or likely overtake them.
Incentivizing Rewards
For those who use Bing as their search engine, you'll notice that you receive reward points for entering a search. Once you accumulate enough points, you can exchange them for gift cards, or use them as charity for causes you care about. Besides that, unlike companies that intentionally "steal" from consumers after making a purchase, Microsoft has been true and honest with their cashback incentives with the ability to withdraw and transfer your cashback money to your bank. All this sounds like an advertisement, but being a proud Bing user, I can attest to this; I've gathered plenty of points and still do given that computer programming involves plenty of searching, alongside my mathematics and thesis research. I didn't think much about the points received when searching until I dug deep and realized some of the rewards that come along with it. Pair that with the Microsoft Edge browser giving you cashback for shopping online, which we do from time to time, and this treat is something we're loving and enjoy using. The cashback isn't much but little by little, your rewards grow. The best part about that is there's no minimum threshold when withdrawing your money! Honestly, and to this day, I'm having a great time with this offer from Microsoft so I'd thought I'd share. (No, we were not paid "under the rug" for sharing that feature. Check it out for yourself.)
Microsoft can add this rewards feature into this video-sharing website we're suggesting. Whether the uploader(s) or live streamer(s) are consistent in their posting or not, it would be nice to have some rewards for posting them. I'm not sure how Microsoft can go about it, but to create an incentive for posting or live streaming sounds like a great deal for those doing so for stable income or as an extra side hustle. Me? I changed careers from video production, having done so for 20+ years, into mathematics, computer science, and writing. However, I'd love to jump back and make videos, but I don't have any plans right now. Last time I produced and made a video was March 2022. Anyway, I think with Microsoft's incentive with reward points for using Bing, I don't see why they can't do so with their video-sharing website—reward those for uploading videos or live streaming.
Microsoft Minute
Because of the format being so popular right now, started by Vine, then Snapchat, and now TikTok, the company can call their short-form video section "Microsoft Minute." I had to share since I came up with it myself, but Microsoft can call that section whatever they want. Great, so what would make this different than the other short-form video content? Rewards! Of course that would be the obvious reason&8212;being rewarded just for posting. However, having a space for those who enjoy the short-term videos, Microsoft can provide a platform for such audience. Since I personally don't watch too much short-form videos, this is a great chance for Microsoft to analyze and see what they can improve and enhance to make short-form videos more enjoyable, watchable and so forth.
Create a space for educational content
Maybe it's the fact that I'm a life-long learner, but Microsoft Video can create a solid space for educational content. As much as I enjoy the popular platforms available, and ones which are free, I have to jump from video to video in contrast to the teaching style. In other words, some teachers explain concepts better than others. I understand that not everyone is a mathematics major, and some tutorials go on longer than others, but with the help of the algorithms and views, Microsoft will better distinguish quality content. There's nothing worse than the speaker showing how to do and/or solve a problem poorly, yet expecting viewers to "like, comment and subscribe," and to "hit the notification bell." I wouldn't "like, comment and subscribe" if I felt the video didn't do a great job telling me about derivatives. That's where the next sub-topic I'd like to talk about:
A fair and honest rating system
It's a strange thing for a popular video-sharing website to remove their 'dislike' button. They claim it's to spare the feelings of the creator themselves and to keep it positive. As someone who has done videomaking for two decades, I understand; Others aren't so lucky, but sometimes, the truth is necessary to see the light.
When it comes to creating content, you'll never impress everyone—ever. Some express criticism better than others, while some are more ruthless than others. That's the nature of things: When presenting you and what you want to share, criticism will show up no matter. No, criticism and honesty are not "hate speech," but often times, criticism can be taken to make improvements in the future. I will never forget that one creator who was reviewing a cinema camera, but had shots of his face in the dark whilst responding to critiques that he was trying to be a "trendsetter." There's nothing "trendy" about having a talking head in the dark, unless it's some brooding content, but he's reviewing a cinema camera. What's so trendy about reviewing a product in the dark? Anyway, presentation is key and to really win people over, I have one advice: Don't waste people's time. Whatever you're presenting, talking about, reviewing, teaching or any talents you want to show off, go above and beyond. Make it great. Some people will never be impressed by anything, which in turn is their problem, but some videos are a complete waste of time. Having a platform where "toxic positivity" is the normal only creates narcissism among the creators. We've seen plenty of these on channels broadcasting body cam footage, featuring apprehension and arrests of citizens who think they and their egos are above the law. Anyway, with Microsoft Video, my hopes is that they'll be tougher on those wanting a "piece of the pie," as I think working hard and having a quality video will be more adequate of quality content. In fact, let's go over this "pie" that many people want a slice of:
Getting Paid for Posting Videos
In conjunction with incentivizing rewards, which is great for casual users of the website, Microsoft can have its own advertising or paid program for creators to earn a decent income through their videos. Of course, this is a given among other video-sharing and live streaming websites, but because there have been some quiet complaints about revenue splitting with the website itself, Microsoft can come up with a way to mitigate that and provide a healthy negotiation among the content creators and the audience/viewers they draw on a daily basis. I know users of the platform aren't necessarily employees, but giving them a great deal to where they'll stay and continue using the website for a very long time sounds like a good thing. How ever Microsoft wants to do it, having a great partnership program that's fair and presents a good payment deal would make creators big and small very happy.
Microsoft Theater
Tech companies have inflitrated the movie industry. I would love to see the kind of films and series Microsoft can produce. Seeing already that Microsoft had a strong foothold within the PC gaming with its online capabilities and their Xbox video gaming console, I can't see why they can't make their mark(s) in the movie industry; Possibly competing against the other streaming services running currently. Besides that, this could be another creative endeavor, while the company works hard in race of developing the first quantum computer available to consumers, Microsoft could "wile away time" and give filmmaking a shot. How about a Microsoft-branded cinema camera to compete against companies like ARRI, Blackmagic or Panasonic? With plenty of technological advancements in their arsenal, my eyes would bulge in amazement seeing something like that happen (i.e. Copilot Cinema Camera). I'm not sure if virtual/augmented reality (VR/AR) are still a thing, but maybe the company can produce their own VR/AR films—perhaps unveiling the plot(s) of the film if and only if the viewer(s) can see/feel it during the movie. I don't know, but I'm sure they know how to go about doing it; I just thinking out loud through this writing.
I could go on, but these are some of the ideas I have in place. What do you think? If Microsoft were to launch their own video-sharing website and/or streaming service, what would you like to see that isn't seen on other platforms, or can be improved upon, on their website? Would you make and post videos on their platform if launched? Depending on their offers and features, would it make you switch over to their website to watch/produce videos? Or would this idea not make any difference nor would it change what we have available? Let's talk about it in the comments below!
(Note: If people were excited about the Switch 2 launch and announcement by Nintendo, I definitely will tune in to the launch of Microsoft's video-sharing website...and their first-ever quantum computer.)
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